![]() ![]() Let Your Carrier Know if Your Company Name Changes Again, they won’t always do this automatically, which means you may need to contact your provider and ask them to do it for you. ![]() When your provider has a separate carrier, they put in a request to the carrier to set the CNAM to your company name. So, the carrier has to intentionally set the CNAM for your number. The carrier is the actual telecom company that services your number. Your service provider, however, may have an outside carrier that actually activates and services their phone numbers. Basically how that works is that whatever VoIP company you have is the service provider, the one you contact if you have questions or if there’s an issue with your service. If you have a VoIP or other virtual service provider, they typically use outside carriers. If you take Verizon as an example, they are indeed the service provider and also the carrier, but that’s only because they’re so massive, like AT&T, that they actually serve as their own carrier. An important point to understand here, as we’ve mentioned in some of our other posts, is that a carrier and a service provider are not the same thing. This is a little tricky because although some service providers do actually perform that service for you automatically, you have to check with them, as many providers do not. Most people assume that as soon as they register a new phone number, the CNAM is automatically set so that anyone you call will then see it. It Doesn’t Happen Automaticallyįirstly, in the telecom industry, the record with your caller ID display information is referred to as the CNAM record. ![]() You’ll see how to make sure it always displays the correct name, what to do if it is incorrect, and how you can change it if needed. This article is going to give you all the information you need to know about your business display name, and how it all works. If you think that some program or major telecom software is out there setting everyone’s caller ID name and keeping it updated, then you would be mistaken! Someone has to deliberately set that name, so that the central database has the correct information in their records. That probably should be the case, but it’s unfortunately not how it always works. ![]() Your caller ID display name is something that you kind of take for granted, that your business name is just automatically, always going to show up whenever you call someone. ![]()
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